Who are we?

Ample is owned and operated by Proton Partners Ltd with registered address 1 Battle House, 1 East Barnet Road, London, ERN488, United Kingdom, company number 12550977. When we refer to our trading name “Ample” or “we”, “us” or “ours” we are referring to Proton Partners Ltd. Ample operate the www.ample.earth (the “Website), in additional we also operate the Ample Application (the “Application”) which you may encounter on the websites of our business-to-business customers (our “B2B Customers”). This Privacy Policy describes the types of information we may collect about you or that you or our B2B customers may provide to us when visiting our Website or using our Application. It also describes our practices for collecting, using, protecting and disclosing that information. Ample respect your privacy and want to ensure your data and information is protected. Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using the Website or our Application, you agree to our collection, use, protection and disclosure of your information in accordance with this Privacy Policy. If you do not agree with our policies and practices, do not use the Website or our Software. This Privacy Policy may change from time to time, and your continued use of the Website or the Software after we make changes to this Privacy Policy is deemed to be an acceptance of those changes. Please check this Privacy Policy periodically for updates.

Purpose of this Privacy Policy

Ample respect your privacy and want to ensure your data and information is protected. This privacy policy will inform you as to how we look after your personal data when you visit our Website or use our Application. "Personal data" is any information that can be used to identify you or that we can link to you. Ample are the data controller for the information we collect from you, or you provide to us. If you have any questions, please contact us at support@ample.earth

The Data we Collect

While using our Website or Application, we may ask you to provide or may collect Personal Data. We collect such information directly from you when you provide it to us or from our B2B Customers when you provide suck information to them. Such Personal data may include, but is not limited to, your name, email address, password, mobile number, order history, profile data, interests, preferences,
feedback and survey responses. Usage data includes how you use our website, products and services. Location (if permission is given) Transactional information on any of your registered debit or credit cards, when used online or in-store at an Ample Partner. This includes date, time and location of transaction and amount spent. To clarify we cannot take payment and we cannot access your bank. Technical data may also be collected includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. Marketing andCommunications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How your Data is collected

We use different methods to collect data from and about you including: Direct interactions. You may contact us via post, email, telephone or otherwise and provide any personal data. This includes personal data you provide when applying for or using our services. Automated technologies or interactions. As you interact with the Website or Application, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details. Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, for example, analytics providers such as Google. Any information gathered through these channels will be governed by the privacy settings, policies, and/or procedures of the applicable platform, which we strongly encourage you to review.

How we use your Data?

The purposes and reasons for processing your personal data are detailed below: We collect your personal data in the performance of a contract and to provide you with our product or service updates. We use your personal information to answer your queries. We collect and store your personal data as part of our legal obligation for business accounting and tax purposes We may also contact you for feedback on your use of our products or services and may need to use your information to send important notices, such as changes to our terms, conditions and policies. When your customers support impact projects through Ample within your store, we may send them an email to provide information on the project supported, the history of their transactions and the B2B
Customers total community impact. For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:Ample will never disclose, share or sell your data without your consent, unless required to do so by law. We only retain your data for as long as is necessary and for the purposes specified in this notice. We do not collect any information from anyone under 16 years of age and our website, products and services are all directed to people who are at least 16 years old or older. Processing for any purpose other than those specified in this policy are only done with your consent, which you are free to withdraw at any time.

  1. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services. Under "soft opt-in" consent, we will take your consent as given unless you opt-out.
  2. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.
  3. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may use your Data to show you Ample adverts and other content on other websites. If you do not want us to use your data to show you Ample adverts and other content on other websites, please turn off the relevant cookies.

Your rights

You have the right to access personal information that Ample holds or process about you (where such Data is held in accordance with this privacy policy). If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information. You also have the right to request erasure of your personal data or to restrict processing in accordance with the data protection law, as well as to object to any direct marketing from us and to be informed about any automated decision-making that we use. If we receive a request for any of the above rights, we may ask you to verify your identity before acting on the relevant request; this is to ensure that your data is protected and kept secure. For any request, please contact us by email at support@ample.earth.

Where we store your data

We might transfer and store the data we collect from you somewhere outside the European Economic Area (‘EEA’). People who work for us or our suppliers outside the EEA might also process your data. We may share data with organisations and countries that:

The European Commission say have adequate data protection. We’ve agreed standard data protection clauses with. If we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.

Retention of your data

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship
with you. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Links to other websites

This Website and our Application may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Sharing and disclosing your personal information

We do not share or disclosure any of your personal information without your consent, other than for the purposes specified in this notice, where there is a legal requirement or to enforce our terms and conditions.  We may disclose Data to selected partners when users have made transactions at specific partners using registered cards. If a User has not transacted at a partner, then no data will be shared with said partner. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

We utilise the following third party(s) to conduct business with legitimate interest:

Fidel – Privacy policy
Google – Privacy policy
Digital Ocean – Privacy policy
Apple – Privacy policy
Facebook –  Privacy policy
Shopify –  Privacy policy

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

Changes of business ownership and control

Our services delivered online use cookies and other similar technologies to allow us to improve our online services. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Marketing and Emails

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.  When we send you emails, we may include single pixel gifs to help us to track information such as if, and when you open an email. You can unsubscribe from emails using the link at the end of the email body OR by contacting us using the information below.


Our services delivered online use cookies and other similar technologies to allow us to improve our online services. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


Security of your personal information is important to us and we follow generally accepted industry standards and best practices to protect your information at all times. We store information in access controlled premises or electronic databases requiring logins and passwords using best in class technology and practices. All employees, officers or contractors of Ample and third-party providers with access to confidential information are subject to access controls and confidentiality obligations, and we require our third-party data storage providers to comply with appropriate information security industry standards.

Whilst we continually strive to ensure that our systems and controls are updated to reflect technological changes, the transmission of information via the internet is not completely secure, and as such we cannot guarantee the security of your data transmitted to our online services which is at your own risk. If you communicate with us using a non-secure web platform, you assume the risks that such communications between us are intercepted, not received, delayed, corrupted or are received by persons other than the intended recipient. Once we have received your information, we will take reasonable steps to use procedures and security features to try to prevent unauthorised access, modification or disclosure.

You can help us to keep your information secure by ensuring that any username or password in relation to our online services is kept strictly personal to you and not be made available to any other person. You should stop using your username and password and notify us immediately if you suspect that someone else may be using your user details or password.

Changes to this Policy

Your provision of personal data to us or use of our online services constitutes your acceptance of the terms of this Privacy Notice. We’ll post any changes we make to our privacy notice on this page and, if they’re significant changes we’ll let you know by email.


You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy. This privacy policy is governed by and interpreted according to English law. All disputes arising under this privacy policy are subject to the exclusive jurisdiction of the English courts.

Getting in touch

If you have any questions or concerns relating to this Privacy Notice, you can reach us at hello@ample.earth. We will endeavour to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

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