Sustainable Style Guide - Male Edit

The Pillars

When buying sustainable men's clothing, skincare, and accessories, plenty of responsible and stylish brands create great products that don't hurt the earth.

We're rounding up our favourite brand partners, all of which have been vetted to ensure they pass our sustainability standards — that means they all take People, the Planet, and Principles into consideration when making their products. Going above and beyond to create impact and make a difference in the world. From Allbirds' eco-friendly wool trainers to Osprey's adventure-ready backpacks, there's something for everyone, whether you're treating yourself or buying a gift for a lucky man in your life.

Below are some of our favourite brands catering to the modern conscious consumer and, as always, remember to shop responsibly. 

The Bluebeard's Revenge

The Bluebeard's Revenge has been helping men stay well-groomed since 2010, when it launched on the south coast of England. Using recyclable tin packaging and entirely vegan ingredients that aren't tested on animals, the brand takes care to create sustainable skin, hair and body care products. As part of a wider sustainability pledge, in 2019, The Bluebeard's Revenge swapped plastic packaging for 100% recyclable aluminium tins. 

As well as creating great products, The Bluebeards Revenge partners with various charities like Help for Heroes, supporting ex-Armed Forces and Orchid Male Cancer, a charity supporting men through cancer treatment. Since its launch, the brand has sold in over 100 countries worldwide!

Shop The Bluebeards Revenge

Orlebar Brown

Launched in the U.K. in 2007, Orlebar Brown transformed the men's swimwear market with sophisticated and versatile shorts that can be worn in the water and out. Maximalist floral prints and bold colours are an Orlebar Brown signature — for the guys who dress to impress, even at the beach. Everything is made in Europe, between Portugal and Italy, so the O.B. team can reduce carbon emissions of freight travel and maintain high ethical standards in their supply chain. 

More sustainable materials like organic cotton and recycled polyester are a key focus for the brand, and by 2023, the O.B. team aims to use 100% recycled materials for all their products.

The brand is also taking measures to track and reduce its environmental impact through a variety of solutions. Through a partnership with SeaTrees, Orlebar Brown is regenerating coastal ecosystems through Blue Carbon projects. 

Shop Orlebar Brown's sustainable swimwear through Ample


Allbirds is a New Zealand-born, U.S.-based footwear brand that harnesses the natural qualities of Merino wool to create shoes that leave a positive footprint on the planet. This B-Corp brand is striving toward becoming carbon negative by 2025 and has even developed its own open-source carbon footprint analysis tool for the fashion industry. 

Allbirds' signature style is a minimalist wool trainer; in 2020, the brand launched its first clothing collection of wardrobe staples, underwear and activewear using recycled nylon, TENCEL™ Lyocell, Merino wool, and Trino® (a mixture of both). Allbirds style is perfect for everyday wear, with muted colours and classic fits that you can wear for years to come. Allbirds also has longstanding partnerships with the Forest Stewardship Council and QZ Merino to ensure their materials are sourced responsibly

See what the Allbirds fuss is about


Founded in 2003, Finisterre began life creating clothes for British surfers that were warm, functional, and sustainably made. Now a B-Corp company, social and environmental performance and accountability and transparency are driving forces for the brand. They use materials like linen, organic cotton, recycled ocean plastics and natural rubber to create menswear staples in classic cuts that will be firm wardrobe favourites you'll get plenty of wear out of. Function meets style to keep you warm and dry, whether you're wearing Finisterre on the coast or in the city.

A desire to respect and protect the ocean is at the core of this brand, which is demonstrated through the brand's innovative biosmock, a fully circular and biodegradable performance jacket. Finisterre also offers a repair service and takeback scheme to ensure that their products don't end up harming the natural environment in landfills or the sea. 

Check out Finisterre's range of environmentally-friendly everyday clothing


Designing hiking and trekking backpacks for adventurers since 1974, Osprey is a Californian brand that believes in quality and durability above everything else. Osprey bags are timeless classics that come in versatile neutral colours that you'll carry with you for many years. And they can guarantee it — Osprey has a SecondLife programme to refurbish old packs for reuse and is particularly proud of their All-Mighty Guarantee to repair or replace broken backpacks so they can last a lifetime. 

Transparent supply chains and environmental partnerships with the European Outdoor Conservation Association and the Osprey Reintroduction Project characterise this pioneering outdoor gear company. Check out their range of 100% recycled material backpacks, which rescue pre and post-consumer plastics. 

Shop Osprey